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Senior SEM Specialist

HEBS Digital is a full-service digital technology + marketing and website revenue optimization consulting firm with an exclusive focus on hospitality. We have pioneered many of the “best practices” in hotel digital marketing, social and mobile marketing, and direct online channel distribution. Thousands of top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, CVB’s and restaurants have all benefited from our services.

HEBS Digital is expanding its team of talented professionals by adding a high-energy Senior Search Engine Marketing (SEM) Specialist to our New York office to focus on managing hotel and travel SEM campaigns (including search, display, Gmail Ads, YouTube, etc.), while providing strategy, analysis and best practices to managed accounts.  HESB Digital is a Google Certified partner agency.  As a member of Google Partners, we have access to tools and insights that can help us grow our business. The program also gives us a direct connection to Google; and with access to special events, trainings and Google product updates; our agency is on the cutting edge of paid search and digital advertising. 

We have built an excellent team of top industry professionals, and enjoy a fun and friendly work environment.

Senior SEM Specialist responsibilities:

  • Manage Search Engine Marketing Campaigns on Google, Bing/Yahoo (via Adobe Media Optimizer)
  • Maintain and track spend across all SEM campaigns
  • Monitor SEM performance - tracking, analysis and reporting via Adobe Analytics
  • Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis
  • Provide recommendations for budget planning
  • Support Account Managers on all SEM issues
  • Create ad copy and perform keyword research, analysis and optimizations
  • Liaise with Copywriting & SEO Dept. to synchronize organic and paid search and increase efficiencies and conversions
  • Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research


  • 2-4 years of SEM experience
  • 4-year college degree required; BS/BA in Marketing or Business Preferred.
  • Google Adwords experience is a must. Google Certified Professional preferred.
  • Experience with web analytics technology such as Adobe Media Optimizer /Adobe Analytics
  • Experience optimizing SEM campaigns through ad copy, keywords, geo-targeting and landing page optimizations
  • Excellent verbal and written communication, presentation and interpersonal skills
  • Ability to interact and manage expectations of clients, internal departments and management
  • Excellent data analysis skills and strong computer proficiency required
  • Strong Excel skills are crucial
  • Strong analytical and organizational skills and highly detail oriented habits
  • Ability to work on multiple tasks and ability to meet deadlines
  • Professional attitude and appearance
  • Fast learner with strong problem solving skills

Location: Midtown Manhattan, New York City

Compensation: Competitive Salary + Quarterly Bonus + PTO + Medical/Dental + 401K

Principals only. Recruiters please don't contact this job poster.

Please, no phone calls about this job!

Please do not contact job poster about other services, products or commercial interests.

HEBS is an equal opportunity employer. 

About HEBS Digital

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, London, Europe, Singapore and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase lifetime value of guests.

Part of Hotel360 Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.

A diverse client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices across the globe are all benefiting from HEBS Digital’s direct online channel strategy and digital marketing expertise.

HEBS Digital’s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), Travel Weekly’s Magellan Awards, and more.

The HEBS Digital team is comprised of thought leaders, a diverse team of experts comprised of over 33 nationalities speaking over 22 languages.

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