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Senior SEO Specialist, Team Lead

HeBS Digital is an award-winning, full-service digital marketing agency and consulting firm working with leading hotel brands and hotel companies throughout the world. HeBS Digital is expanding its team of talented professionals by adding an SEO, Team Lead.  The primary responsibilities for this role lie with leadership, management and strategy implementation of HeBS Digitals copywriting and digital marketing content solutions, for a portfolio of diverse hospitality clients.

As Search Engine Optimization (SEO), Team Lead, your responsibilities include:

  • Lead the Search Engine Optimization (SEO) team, acting as key liaison with department management and team staff
  • Roll out best practices and processes for SEO
  • Provide and/or guide strategic input for all SEO projects internally and externally
  • Strategize the development of organic search marketing initiatives and execute plans to improve the visibility, traffic and revenue for a portfolio of hospitality websites (hotels, resorts, casinos, restaurants, wedding venues, tourism boards, etc.)
  • Utilize Keyword Planner and other tools to uncover the queries that are most likely to bring in high volumes of qualified traffic
  • Follow on-page, off-page and content marketing best practices (including title tags, canonical tags, ALT tags, meta descriptions, redirects (301, 302), robots.txt, sitemaps, backlinks etc.)
  • Use BrightEdge, Google Analytics, Moz and other resources to track and report SEO performance on a monthly basis
  • Remain current on search engine optimization best practices and the latest trends
  • Coordinate with the copy team and account managers to coordinate content creation initiatives and ensure that the SEO strategy aligns with the client’s goals and needs
  • Publish content to the website, ensuring that it is accurate and meets SEO standards
  • Ensure appropriate staff utilization
  • Train, motivate, and ensure professional development of the SEO team

Education and Experience:

  • 3-5 years of experience in SEO, content marketing, copywriting
  • Bachelor Degree from four-year college or university at the minimum
  • Writing experience – digital marketing, travel content, journalism, B2B collateral Related previous hospitality marketing experience is a plus.
  • Ability to work in a fast-paced environment and manage well through complexity
  • Experience successfully bringing together people from different disciplines, internal and external to achieve desired outcomes
  • BrightEdge Certification is a plus
  • Google Webmaster Tools experience is a plus

What we are looking for:

  • Professional attitude
  • Confident and creative team-player who takes initiative
  • Diligent work habits and ability to meet hard deadlines

Please reply with resume, cover letter and salary expectations.

Principals only. Recruiters please don't contact this job poster.

Please, no phone calls about this job!

Please do not contact job poster about other services, products or commercial interests.

Compensation: salary, plus bonus will be based on qualification of the candidate.  Position includes: Benefits, PTO, Medical / Dental, 401(k)


About HeBS Digital

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, London, Europe, Singapore and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital consulting and marketing solutions, HeBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase lifetime value of guests.

Part of Hotel360 Technologies, HeBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.

A diverse client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices across the globe are all benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise.

HeBS Digital’s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), Travel Weekly’s Magellan Awards, and more.

The HeBS Digital team is comprised of thought leaders, a diverse team of experts comprised of over 33 nationalities speaking over 22 languages.


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