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Senior SEO Specialist

HeBS Digital is an award-winning, full-service digital marketing agency and consulting firm working with leading hotel brands and hotel companies throughout the world. HeBS Digital is expanding its team of talented professionals by adding an SEO, Team Lead.  The primary responsibilities for this role lie with leadership, management and strategy implementation of HeBS Digitals copywriting and digital marketing content solutions, for a portfolio of diverse hospitality clients.

As Search Engine Optimization (SEO), Team Lead, your responsibilities include:

  • Lead the Search Engine Optimization (SEO) team, acting as key liaison with department management and team staff
  • Roll out best practices and processes for SEO
  • Provide and/or guide strategic input for all SEO projects internally and externally
  • Strategize the development of organic search marketing initiatives and execute plans to improve the visibility, traffic and revenue for a portfolio of hospitality websites (hotels, resorts, casinos, restaurants, wedding venues, tourism boards, etc.)
  • Utilize Keyword Planner and other tools to uncover the queries that are most likely to bring in high volumes of qualified traffic
  • Follow on-page, off-page and content marketing best practices (including title tags, canonical tags, ALT tags, meta descriptions, redirects (301, 302), robots.txt, sitemaps, backlinks etc.)
  • Use BrightEdge, Google Analytics, Moz and other resources to track and report SEO performance on a monthly basis
  • Remain current on search engine optimization best practices and the latest trends
  • Coordinate with the copy team and account managers to coordinate content creation initiatives and ensure that the SEO strategy aligns with the client’s goals and needs
  • Publish content to the website, ensuring that it is accurate and meets SEO standards
  • Ensure appropriate staff utilization
  • Train, motivate and ensure professional development of the SEO team


Education and Experience:

  • 3-5 years of experience in SEO, content marketing, copywriting
  • Bachelor Degree from four-year college or university at the minimum
  • Writing experience – digital marketing, travel content, journalism, B2B collateral Related previous hospitality marketing experience is a plus.
  • Ability to work in a fast-paced environment and manage well through complexity
  • Experience successfully bringing together people from different disciplines, internal and external to achieve desired outcomes
  • BrightEdge Certification is a plus
  • Google Webmaster Tools experience is a plus
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