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Search Marketing Manager

HEBS Digital is an award-winning, full-service digital marketing agency and consulting firm working with leading hotel brands and hotel companies throughout the world. HEBS Digital is expanding its team of talented professionals by adding a Search Marketing Manager. The primary responsibilities for this role lie with leadership, management and strategy implementation of HEBS Digital’s paid search (SEM) and organic SEO services, for a portfolio of diverse hospitality clients.

Key responsibilities include:

  • Oversee the Search Engine Marketing (SEM) and Search Engine Optimization (SEO) teams, acting as a key liason with team members, internal departments, and management
  • Lead HEBS Digital’s paid search and SEO expertise, keeping the agency ahead of the curve and continually optimizing performance to grow our clients’ business
  • Serve as an advisor, providing strategic insights and recommendations for all paid search marketing campaigns and SEO implementation across the client portfolio
  • Drive departmental growth and revenue from SEM and SEO services
  • Develop processes and big picture strategies – including the creation of SOPs, POVs, scope of work, trainings, workshops, etc.
  • Remain current on the latest SEM and SEO trends, innovations, and best practices, and lead discussions internally and externally

Qualifications:

  • 5+ years of experience in SEM and SEO
  • Bachelor Degree from a four-year college or university
  • Experience in an agency environment is a plus
  • BrightEdge Certification is a plus
  • Google Search Console experience is a plus
  • Google AdWords experience
  • Experience with Adobe Media Optimizer/Adobe Analytics
  • Proficient in MS Office
  • Strong organizational skills with attention to detail
  • Ability to evaluate a business need or problem and provide strategic solutions
  • Leadership qualities including the ability to train and motivate team members, enforce deadlines, and manage team bandwidth
  • Ability to work on multiple tasks and meet deadlines
  • Strong written and verbal communication skills – must be able to communicate in a way that is clear, succinct, and easy to understand for clients and key internal stakeholders
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